Advertising (m-l)

To fund his work with Gorin in the Dziga Vertov group, Godard produced this advert for the razor firm Schick. Apparently, the mise-en-scène – a couple in their ratty underwear waking up to an argument over a radio blaring news about Palestine, only to be reconciled by aftershave – didn’t do it for a public yet inured to irony, and, at least according to the art dealer who commissioned the advert, lost the company money at each appearance on TV. (The agency Dupuy & Compton was later incorporated into Saatchi & Saatchi.)

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