Advertising (m-l)

To fund his work with Gorin in the Dziga Vertov group, Godard produced this advert for the razor firm Schick. Apparently, the mise-en-scène – a couple in their ratty underwear waking up to an argument over a radio blaring news about Palestine, only to be reconciled by aftershave – didn’t do it for a public yet inured to irony, and, at least according to the art dealer who commissioned the advert, lost the company money at each appearance on TV. (The agency Dupuy & Compton was later incorporated into Saatchi & Saatchi.)

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s